Entries in content propagation (5)

Tuesday
Jun072011

On the Purpose and the Engine of the Web

One oddity that’s been fascinating me, is that in pretty much every educational system in every country, the teaching of languages has been centered on grammar.

That’s interesting, because out of every possible way there is of acquiring a new language, in my experience grammar is the least efficient. My method of choice (one among quite a few possibilities) consists in memorizing lots of simple sentences containing frequently used words, which provides me with in-context (and thus reusable) vocabulary. There are even tools out there to help you do that near-optimally. Turns out that about 3000 sentences (representing as many words), plus a lot of hours of oral and written practice are enough to give you a surprisingly strong conversational ability. And that’s merely a “15-minutes per day over one year” formula. It does work: I just did that with Japanese and I am now happily working in Japan. I also did 9 years of German grammar at school when I was younger, to utterly no avail. 

 

 

So why teach grammar of all things? Why this universal and systematical focus on what works least, on what is the worst at serving the purpose of teaching —providing students with actual skills? From an evolutionary point of view, the reason as I see it is simple. Turns out the system is not better off if students walk out mastering a language or not. The system is better off if it makes life easier for the people implementing it —the teachers and students. At the end of the day, grammar is what is most adapted to the “one-teacher in front of a bunch of students” model. By far. Grammar is the part of a language that can be “explained” in a professor-to-student interaction. In real life you don’t need a teacher to learn a language the efficient way —you need an Internet app, and some native pals to practice your skills with. But in the classroom, grammar is the way of least friction.

But this seemingly absurd disconnection doesn’t stop to language teaching.

If you look out there, so many things have followed the same path —spontaneously evolving not toward better serving their Purpose but toward better serving their working mechanism, their Engine. That’s the way of Darwinism: the fitness function of any system is set by what implements it, by what is responsible for bringing the system to life. Politics serves the interest of politicians and the system. The evolution of a species serves its survival and spread —the Engine behind the very existence of the species.

So many things have followed the same path —spontaneously evolving not toward better serving their Purpose but toward better serving their working mechanism, their Engine.


The only way for a human-made system to work properly is for the two —the purpose and the fitness function, the “engine”— to be correlated. In economics, a working version of capitalism would do a pretty good job at that. Take consumer tech, for instance: its innovations serves sales and only sales —the interest of the people who are working in consumer tech. But sales are strongly correlated to how the products serve the interest of the consumers, so the system ends up evolving toward better consumer satisfaction. Which was its initial “purpose”, as seen from a wider perspective. All that matters is to preserve and develop this correlation between sales and consumer satisfaction, between Engine and Purpose… sadly, most regulations seem to work towards the opposite.

Now, what about the next paradigm in human evolution, the Internet? What is its Purpose, and what is its Engine?  

The beauty of the thing is that both are up to us. We stand at this special edge of History where we are free to set a Purpose, and build the Engine accordingly.

It starts with a choice.

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Saturday
May072011

From the age of the Masses to the age of the Self

For nearly two centuries now we’ve been living in the industrial age. Concepts originally deriving from our steam-originated ability to produce in mass have been shaping our civilization and the way we’ve been thinking.

Until the last decade. Until now.

We are witnessing a transition from an age of the masses to an age of the individual, emphasizing self-expression, uniqueness and personal innovation. The “information” part of our economy (tech, media, entertainment) is more and more distributed, relying on user-generated content consumed by niche markets through self-organized channels. At the same time, information products are occupying an ever-growing part of the system.

And this is not just the economy, either. Our ideas are no longer derived from paper-carried ideologies distributed following a hierarchical model. On blogs and social platforms, expression runs free. User-generated concepts propagate and gain a life of their own.

We are now entering an age of the Self.

 

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Saturday
Apr302011

How the Cognitive Social Web can foster an Internet of better contents

Current web 3.0-oriented products tend to concentrate on how to better organize and develop the flow of information (how to share more content more easily, how to reach a larger crowd, how to get more of the content you already spend the most time on, etc), while mostly ignoring the psychological aspects of content sharing and content creation.

This results in awesome communication tools that are used mostly in dynamics of collective stupidity. Don’t see what I mean? Check out the current trending topics on Twitter –a fantastic product as far as sharing is concerned. That’s what the web of the future could be about: sharing more mediocrity, more easily. Incredible technology at the service of your mind farts. Is this what we really need?

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Saturday
Dec112010

Escaping the Tyranny of Mediocrity

In a world that is evolving at an exponential rate, we’re facing new and extraordinary challenges. Whether energy, climate, world economy, anywhere you look at, we’ve got a world to build. But today communication technologies empower us to do the impossible, and we’re now able to tackle these future-changing questions armed with the most powerful tool of all : collective intelligence. Yet it seems to me that the power conferred to each of us through this small pixellated window you’re staring at has not been followed by a corresponding will to act. We have instant access to the entire knowledge of humanity, we can reach in real time nearly anyone on the planet, and yet we seem to have piano-playing cats on our minds. Why is it so? Are humans intrinsically passive and interested in terrible things?

I don’t think so. I think it’s all about the system.

The way I see it, we’re really just using some awful content-propagation structures. Today, information, ideas and cultural contents are being shared through media corporations –TV-based, paper-based and increasingly Internet-based– and through social platforms such as Facebook, gaining in influence by the day. They determine who’s going to be exposed to what, and thus, they are what defines the nature and quality of the available content. They set, alone, what is going to be on people’s minds. Editorial boards, content aggregators

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Sunday
Dec052010

The Piano Playing Cat Paradigm

What’s the common point between Youtube’s future tools for serendipity-based browsing, and the social browser RockMelt?

Both were presented to the public sometime last October, and both presentations humorously featured the infamous Youtube piano-playing-cat video as the archetypical example of the sort of content that we users like to discover and share out there.


Nora the Piano Playing Cat



Now that’s just an example. What’s a bit more striking than the piano-playing-cat reference is the overall pointlessness of the social sharing and content exploring featured in both presentations. If I were to judge from the kind of product pitch I come across every week, I would say that startups and big companies alike are currently devoting their energy to engineering the technological solutions for a world even more cluttered with useless garbage coming from your friends and from automated recommendations. Garbage that is “fun”. Isn’t that exciting?

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